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Enterprise Marketing Automation

Enterprise Marketing Automation

Marketing is the lifeline for any business, and huge amount of resources are dedicated to these activities for smooth operation. Many of these marketing activities are predictable and repetitive irrespective of the size of the operations. These activities may involve basic functions such as social media posts, organizing directory of contacts, managing content, and scheduling email messages. A response system and the capacity to track consumers’ activity as they flow down the marketing funnel are some of the operations that have been automated to create data sets that can be evaluated to quantify the overall impact of these marketing strategies.

Marketing Automation Solutions for Enterprise Accounts

Successful B2B marketers understand that marketing is more than simply direct advertising. Focused ads form only a small section of the overall consumer journey, and they can blow either hot or cold, especially online. Customers are now more cautious about online advertising than before, as they have more knowledge about its inner operations and the way it grows on their routines.

Thus, marketers need to develop trust in different ways. It’s vital that consumers are given a chance to engage with your brand on multiple channels. You deploy marketing automation solutions for enterprises to measure interest, forge lasting relationships, develop brand loyalty, and pick up on their preferences.

Key Characteristics of Enterprise Marketing Automation

1. Social Media:

A marketing automation tool is highly recommended for social media as it saves much time of posting things manually. It can be used to build focused advertisements, reply to consumer inquiries, and maintain a fresh and active profile. It is a very effective tool be online 24/7 and schedule content in advance.

2. Email Automation:

Email is a highly valuable asset for marketers, but it must be utilized with caution. Emails should be relevant, non-intrusive, and engaging. Else, there is chance that you might alienate your subscribers. Automation software is a great tool to keep in touch, without pestering clients with unnecessary email blasts. It also helps you to keep a comprehensive record of communication with your customers as well as their behavior.

3. Dynamic Content:

How do you plan to create landing pages and emails with highest amount of conversion? Personalize them. This is the primary objective of dynamic content for B2B companies, making it a valuable automation tool. Dynamic content puts in specialized names, messages, and discounts depending upon the behavior and preferences of your subscribers.

4. Lead Generation:

Marketing automation software plays a very crucial role in generating leads, as it helps businesses to understand their audience more effectively. Each point of contact is recorded and developed into actionable information. So each time you engage with someone, the system records that information into their personalized profile. This means that your sales reps will always have knowledge of customer needs, likes, dislikes, and preferences.

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About The Author

Bob Samuels

Principal & Founder @ TechConnectr Bob creates ‘double-mitzvah’ win-wins in B2B lead generation by utilizing analytics and strategic relationships. He has a strong background in finance, marketing optimization, and sales enablement. Before founding TechConnectr, Bob co-founded Los Gatos-based NetLine Corporation, a leading digital B2B marketing solution provider, where he oversaw the execution of hundreds of performance marketing programs from a wide range of clients, including Dell, Salesforce, Marketo, Microsoft, and IBM. At QuinStreet and Ziff Davis/Salesify, Bob was responsible for creating and nurturing strategic relationships with a variety of best-in-class data and marketing solution providers. He utilizes his Big-Four accounting and Fortune-500 business acumen to create success for all parties.

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