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AI and Contextual Content are The New Wingmen for Email Marketing

AI and Contextual Content are The New Wingmen for Email Marketing

Personalization and AI have considerably changed the dynamics of email marketing in the recent years.

According to the recent study conducted by Ecocunsaltancy in association with Adestra – the Email Marketing Industry Census 2017 – mobile email optimization is the highest trending technology for the B2B marketers to gain, engage, and retain their consumers. With some incremental changes ready to add value to email marketing this year, it is predicted that contextual content for customization and AI will help B2B marketers achieve a better ROI.

Social Feeds are Heavily Driving the Overall Email Interaction
Email marketing campaigns can leverage personal information and this presents a huge opportunity for marketers. With the help of contextual content marketing tactics and AI, marketers can design content that is both visually attractive and engaging for customers. It is being termed as ‘microsites’ that offer an aesthetic and engaging experience for readers.

Dynamic Content is the Key
With these new advances, email marketers should look for different ways to make their emails highly interactive and dynamic. Interactive elements can include survey forms, live streaming events, or even a short video. As long as the message is precise and meaningful, interactive email could be able to generate and maintain interest and help in the overall success of campaigns.

Personalized subject lines are still considered to be the best way to attract user’s attention. These subject lines have higher open rates, CTOs, and UTRs than the ones with no personalization. Marketers thus need to gauge the nuances of user preference and experience to optimize their engagement for a better conversion ratio.

AI will help you Boost Up the Open Rate
Email marketers can bolster their performances by ensuring that the email newsletter is designed as per the user’s data. Then with the help of AI and predictive analytics, create emails and other channels of communication to unlock highest engagement potential.

Respect Your Data and User Privacy
Contextual marketing and AI in email marketing campaigns will continue to spring up surprises. However, it is important to note here that issues related data privacy are still a huge concern. Respecting data privacy should be the cornerstone of your every email marketing campaign and with GDPR in place, it should be a top priority.

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About The Author

Anuprit Orse

Anuprit brings a vast experience across functions viz. business management, key account management, and sales operations & has a keen eye for identifying, nurturing and developing new opportunities and has proven record of connecting businesses. Being a focused entrepreneur, Anuprit also offers his edge as an influencer and seed funder to budding enterprises. Over the last 15 years’, he has helped set up several ventures – Prolific Sales Pvt. Ltd., SG Cubes Pvt. Ltd., Business Morphosis, and Creazione IT Solutions. All these have gone on to deliver ample success in the subsequent years. Anuprit has also worked as an independent consultant to a number of companies ranging from start-ups to Fortune 1000 assisting them close deals with companies like HP, Xerox, AWS, Microsoft, Air Canada, Northrop Grumman, Cisco, SAP, Adobe & Honeywell Automation. Here, he assisted them in devising precise strategies to identify customer segments for their respective products and services. He also has a strong knack of devising successful marketing campaigns resulting into a distinct growth of businesses.

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