Select Page

9 Ways Cloud CRM Platforms are Driving Better Mobile CRM Success

9 Ways Cloud CRM Platforms are Driving Better Mobile CRM Success
The point of driving mobile devices with better data reporting, selling features, visualization, and contextual intelligence has arrived. The mobile-centric strategies of every big CRM provider are in the third phase of application development. The global adoption of CRM software has significantly improved thanks to the consistent success of the mobile centric strategies for application development.

Numerous enterprises are inclined towards customizing their mobile applications for a global sales force, often choosing to use APIs to accurately determine the user experience that will drive the fastest growth of revenue. These enterprises are rapidly adopting cloud-based CRM software as it offers several benefits. One of the most valuable features of these platforms is from a standpoint of sales efficiency – being the support for applications across all devices with internet connection.

Eliminating roadblocks from the sales pipeline and scaling up revenue by quickly responding to contracts, quotes, and other consumer data requires the overarching objective of using mobile CRM applications. There are many different ways cloud CRM platforms are driving the mobile CRM success.

Let’s look at 9 of these ways:

1. The flexibility of calibrating the core components of the platform such as database integration with mobile apps, usability configuration options, and application network.

It is possible to calibrate mobile CRM application performance to the software platform level, further adding up to the scale, speed, and responsiveness to consumers.

2. Devising better speed and responsiveness into mobile CRM applications to enhance the close rates of sales cycles.

Cloud CRM applications are designed for effective responsiveness and speedily deliver information required to keep consumers loyal, and provide outstanding experience on a regular basis.

3. Integrating cloud based apps onto the platform without compromising on the speed and scalability of the entire platform.

While the usability and response times are the most critical criterion for cloud based apps, the challenge is to develop a steady cloud platform that will be able to flex, and if required, reconfigure itself for better performance.

4. CRM apps developed on cloud platform offer greater scalability and reliability.

This is possible because the apps have an internal layer called Supporting Infrastructure as-a-Service (IaaS) which enables them to respond to user needs in real-time

5. CRM cloud platform and its supporting architecture streamlines the complexities of keeping databases and apps in assent over period.

A cloud-based CRM platform can be customized to meet certain compliance requirements and in the process, save precious time in reporting and possible audits.

6. Gathering valuable insights about how consumers regularly use the app including possible resource related conflicts, highly used features, and identifying integration points.

Cloud based CRM platforms are also created to offer feedback to customers in real-time, 24/7 and 365 days of a year.

7. Cloud based CRM platforms and the private and public architectures they are developed on are custom-built to bridge gaps of previous generations’ apps in terms of reliability.

Today, all the cloud based CRM platforms offer fail-safe options at both regional and global level, including options of automated backups.

8. Cloud CRM platforms that offer data security beyond regular on-site and legacy mobile platforms and applications.

Security for enterprise CRM platforms is one key factor that interests IT departments and CIOs considering a shift to cloud platforms from on-site ones.

9. Developing mobile apps on cloud CRM platform delivers better performance when infrastructure and databases are all set up to simplify and streamline complex work processes.

All mobile CRM applications depend on the integration with external databases, cloud, and on-site systems

About The Author

Anuprit Orse

Anuprit brings a vast experience across functions viz. business management, key account management, and sales operations & has a keen eye for identifying, nurturing and developing new opportunities and has proven record of connecting businesses. Being a focused entrepreneur, Anuprit also offers his edge as an influencer and seed funder to budding enterprises. Over the last 15 years’, he has helped set up several ventures – Prolific Sales Pvt. Ltd., SG Cubes Pvt. Ltd., Business Morphosis, and Creazione IT Solutions. All these have gone on to deliver ample success in the subsequent years. Anuprit has also worked as an independent consultant to a number of companies ranging from start-ups to Fortune 1000 assisting them close deals with companies like HP, Xerox, AWS, Microsoft, Air Canada, Northrop Grumman, Cisco, SAP, Adobe & Honeywell Automation. Here, he assisted them in devising precise strategies to identify customer segments for their respective products and services. He also has a strong knack of devising successful marketing campaigns resulting into a distinct growth of businesses.

Leave a reply

Your email address will not be published. Required fields are marked *