3 Ways Marketers are Using MarTech to Achieve Better Results
Industry experts firmly believe that integration is a key area where most marketing teams should improve. Recent studies have shown that majority of marketers have yet to reach even the halfway stage in terms of integrating marketing technology platforms. This is obviously a huge missed opportunity if these CMOs who want to get the best out of their MarTech.
The marketing technology domain has grown by 40%* in the previous year alone. There will be always some new solutions and technology to master, new paths to navigate, and the need to adapt to new trends. This is expected to entice the present state of marketing.
We present 3 key suggestions for managing MarTech to achieve better marketing results for your company:
1. Operating in silos is still not advisable
With the rise of MarTech, it is even more evident that working in silos doesn’t work. The digital revolution in the B2B industry has disrupted the conventional school of thought of treating marketing, management, and technology as three distinct disciplines. The idea of breaking down the departmental obstacles is now becoming a common theme for marketers seeking advantage over their rivals.
2. Integration is necessary
As departments become increasingly ingrained and integrated with each other, the solutions and tech products do so as well. The buyer’s journey is very much influenced with the overall integration of elements that provide a complete picture. As MarTech domains continue to grow, it is obvious that new opportunities will be unearthed. Companies need to take a hard look at how things work, rather than merely offering top of the class solutions.
3. Be more personalized:
Personalization is increasingly becoming a recurring theme for successful marketers. To achieve better outcomes, one must target the right lead at the right time. There is a need to listen to consumer feedback throughout their buying journey. Understanding customers thoroughly is the key to success.
However, to increase efficiencies, it is also crucial to understand that leveraging outside intent information is just as important and is guaranteed to take personalization to a higher level.