3 Tips to Utilize Social Media for Successful B2B Marketing
We all are aware of the importance of social media in B2B marketing. These social medial platforms have been consistently used by B2C companies to act as real-time customer service engines. B2B marketers too are catching up to the trend.
Let’s look at the top 4 tips to utilize social media for successful B2B marketing
1. Choose the social medium wisely
A most basic tip, but very important nonetheless. Choose your social medium wisely and according to your target audience. This will significantly save your time and resources going forward. For instance, though your customers are surfing Facebook, are they doing so to research about new IT projects or some technology purchases?
Maybe or maybe not. They might just use Facebook like everyone else – to connect with friends and family and share photos and stories. In such case, your posts about technology or an advertisement about software won’t be very effective on the newsfeed of your prospect.
However, use of other platforms such as LinkedIn, which is better suited for B2B marketers, can be more effective in terms of engaging your audience
2. Use Social Media Intelligence
Intelligence gained from social media can be highly useful at the time of sales to connect or to follow up with a lead. When a lead follows your company’s social media handle, shares, likes or comments on your posts, all the information needs to be captured and handed out to sales in a meaningful manner for a more effective engagement.
Today, leads are more aware about their “pain points” and “needs” before they have a conversation with you. Thus, their social media presence and history of interaction can give you some helpful insights and help in preparing yourself for the initial conversation or a follow-up.
3. Develop Brand Advocates
Customer advocacy and loyalty are very important in the B2B setting. However, the brand advocacy is a result of a combination of superior product / services and the overall customer relationship and experience with your management and sales teams on a regular basis. Your marketing and sales teams need to use social media to maintain and embellish relationships with the existing customers – turning them into your brand advocates